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Eternal and Swiggy are facing challenges as Rapido disrupts the food delivery market by significantly undercutting delivery commissions. This shift in pricing strategy could reshape competitive dynamics within the industry, prompting established players to reassess their business models.
Rapido is set to launch a food delivery service in Bengaluru, offering commission rates between 8% and 15%, significantly lower than the 16% to 30% charged by Zomato and Swiggy. The new model includes fixed fees of 25 rupees for orders under 400 rupees and 50 rupees for larger orders, aiming to alleviate financial pressures on small restaurants. This disruptive pricing strategy could reshape India's food delivery market, which is currently dominated by Zomato and Swiggy.
Swiggy shares surged by 6% following Bolt's expansion into 500 cities. Meanwhile, Zomato has decided to exit the 10-minute delivery segment, marking a significant shift in the competitive landscape of food delivery services.
Recent appraisals of Zepto and Swiggy have yielded minimal results, prompting social media reactions. Meanwhile, Blinkit has entered the conversation by introducing utensils, adding to the ongoing discourse in the startup ecosystem.
Flipkart's CEO Kalyan Krishnamurthy has been directed to cut the company's monthly cash burn from $40 million to $20 million as it prepares for a potential IPO and shifts its legal base to India. The board is reviewing funding for various units while expanding into quick commerce with plans to launch 500 new dark stores. Despite the challenges, Flipkart's marketplace business reported a 21% revenue increase in FY24, reducing losses significantly.
Swiggy has allocated 1,28,96,462 equity shares under its employee stock option plan (ESOP), valued at approximately $52 million, to enhance employee engagement and retention amid fierce competition in the food tech sector. This follows a previous allocation in January 2025, reflecting a broader industry trend where companies use ESOPs to retain talent while managing cash compensation during aggressive growth phases. The strategy has reportedly created significant wealth for employees, with over 500 individuals becoming millionaires through these initiatives.
Swiggy has allocated 1.28 crore shares under its Employee Stock Ownership Plan (ESOP). This move is part of the company's strategy to incentivize and retain talent within its workforce. The allocation reflects Swiggy's commitment to employee engagement and ownership.
Swiggy has partnered with India's Ministry of Labour and Employment to enhance gig job visibility on the National Career Service portal, aiming to create 1.2 million gig jobs in 2-3 years. This collaboration seeks to balance job creation with worker welfare, addressing concerns over low earnings and lack of benefits in the gig economy. The initiative reflects a shift towards greater government involvement in regulating platform labor markets while promoting flexible employment opportunities.
Swiggy has expanded its 15-minute food delivery service, SNACC, to Noida and Gurugram, following its launch in Bengaluru. The app caters to urban professionals with a focus on quick delivery of snacks, breakfast items, and beverages, reflecting a shift in India's food delivery market towards specialized platforms. This rapid expansion highlights the growing demand for immediate food fulfillment in densely populated areas, amidst increasing competition in the sector.
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